M O V E S
Make Observe Visualise Experiment Specialise
M O V E S
Architecture can only successfully be delivered to the people when its relevance can be identified by the people. As such, graphics can express design, even translate abstract concepts into visual forms or visual thinking made tangible to be exactly. MOVES allows this to happen in YTOONG Architect. It works as a graphical arm to clarify and communicate the design ideas to the people. Besides, MOVES conveys emotion, function and intent quickly and effectively apart from texts. This arm also projects guiding interpretation on typology, colour, textures, spatial and iconography, which shape how people perceive and understand a design. MOVES remains a platform to tap into cultural symbols and emotional cues, helping ideas resonate with diverse audiences in YTOONG Architect architectural design.
I D E A S E X P R E S S I O N
Architecture is more than a shelter as it projects and manifests ideas. Every structure begins as a concept, the responses to particular needs and a vision of possibility. To express an idea architecturally is to translate the intangible into form, space and experience. YTOONG Architect is always tasked to synthesise the projects from concept to concrete with the ideas born into context i.e. social, cultural and environmental aspects. It makes architecture as dialogues when it listens to its surroundings, its users and its time. Hence, architecture expresses ideas not just through what it is, but how it is experienced, how it feels, to walk through, to live within and to return to. Great architecture does not just respond to problems - it stirs the emotion and soul. In essence, architecture is the art of making ideas inhabitable. It is where thoughts become places.
B R A N D & E X P E R I E N C E D E S I G N
In architecture practice, brand design and experience design are increasingly vital for creating spaces that resonate emotionally, culturally, and commercially. Here's how they work together and independently
G R A P H I C W O R K S
